An eclectic IT career: Mayo Takeuchi

Earlier this month, my work days were filled with the review of a relatively new page from my employer's Japanese presence. Specifically, it was to do with a significant acquisition from this past summer, and what it meant (and continues to signify) for our current and potential clients. A tremendous amount of investment used to be required, in traditional marketing models, to ensure that the public would become aware of such news. But in a social media driven world, strategy (and its optimized implementation) has become the key to successfully conveying the right message to the right subset of the populace. Customers generally think they know what they are looking for, and perform web based searches accordingly. However, there are several types of content available from the following types of sources: Traditional "broadcast" style content - that is, what businesses wish to convey to new and potential customers about their offerings. Anecdotal, social media driv

Congruent, yet independent. A Mallard mother and part of her brood, Stadtpark Pond in Vienna (July 2013) The above photo, of a duck and her ducklings, was one of my (unsuccessful) entries in an intra-organizational contest just last month. Coincidentally, the notion of "treasuring wild ducks", metaphorically speaking, had been one of the subjects covered during my employer's Centennial commemoration. There is a 14 minute video with beautiful animation and story-telling, if you happen to have the time and inclination. As those following my  +Mayo Takeuchi Plus  presence may have realized some years ago, ducks are the most common type of wildfowl that I can readily record, in both still and moving images. This year in particular, the local park has seen a bumper crop of ducklings. Their precocial abilities still manage to impress me: aside from the youngest ones emitting a high pitched, urgent peeping call when they lose sight of their mother, they know how to indep

Some months ago, I shared a meme to Facebook. It was a photo of a poster that said: "Before you use Facebook, send a text, tweet, or blog, THINK: T - is it true ? H - is it helpful ? I - is it inspiring ? N - is it necessary ? K - is it kind ?" "Think" also happens to be my employer's slogan since the 1920s (the Japanese translation is the imperative form rather than the infinitive, 考えよ). And as an INTJ, I both value and enjoy thinking (and perhaps over-thinking). Years ago I'd read about an abridged version of the acronym "THINK" - that is, it had omitted the "is it inspiring" criterion. Oftentimes since then, I'd found that my observations or insights meet only half to three quarters of the remainder of these criteria. As a result, perhaps I've become even more taciturn than in my youth - although even back then, I believed in the concept of "live and let live", which also meant I wouldn't try to med

After nearly three years in this role, my title changed from "Web Effectiveness Analyst", which was deemed slightly cryptic, to "SEO Specialist", which I hope will not be associated with too many negative connotations (it doesn't, internally to my employer, at least). Those familiar with the fundamentals of SEO would know that the prominence and density of a targeted keyword matters in titles; be they in HTML files, PDFs, videos, or indeed, LinkedIn taglines. So far this year, however, my deliverables have shifted from traditional consultancy - which implicitly involves knowledge transfer - to more of a training role, which has meant explicitly and convincingly conveying SEO best practices to clients. As early as 2011 I'd begun to co-author best practices guidebooks for an external client (primarily operating as a B2C entity), and this month I used the second of such to create a customized curriculum in the form of a presentation and series of live de

Just about a week ago, it was announced that Blogger users may now mention either people or pages from Google+ in the same manner as within G+ itself. This would have been quite useful when I first promoted my  +Mayo Takeuchi Plus  page, which has now accumulated a good body of photographs. However, I cannot seem to cite myself, perhaps because I've linked this blog to my personal Google+ account and it would be self-serving? In the meantime, I've also added more G+ related widgets on this blog, including one that allows me to show thumbnails of people who have circled my personal account. Another button hopefully will encourage more people to circle my aforementioned Plus page. During my "day job" researching I'd also noticed that, although the follower/circle counts weren't up to date, that the PPC spots were also starting to make mention of sponsor pages on Google+. In an article " marriage of SEO and Social Media " (which likens this union