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Wednesday, June 29, 2011

A tale of two search engine result pages (SERPs)


As many of us are wont to do, I periodically perform exact match searches on my full name on various search engines. For neutrality, I use a cache- and cookie-cleared Firefox, and happen to be on OSX.

The results I see from Google and Bing today, are surprisingly different. While it doesn't surprise me that Google prioritizes its own sites (of which blogspot is one), the Dogear and Lotus presence are listed in the top SERP, which is a bit surprising, considering how old they are.

Bing, on the other hand, doesn't show any of my employer-hosted pages, not just in the top set of results, but anywhere in the 45 listings it provides.

Google also claims there are "about 476" hits for my name in double quotes - that's more than ten times the number acknowledged by Bing. Also, due to a combination of its emphasis on Facebook matches and my high security settings, 4 of the Bing hits are of someone eponymous to me, whereas only 2 of Google's points to that same person (who isn't me).

In subsequent SERPs in both engines, one sees evidence of my "eminence" from the NLP related work I'd loved and still think about often, commingled with my time at university.

Here are the Google hits:


Did you mean: "Mayu Takeuchi" 


  1. Now, the Bing results:

      • Computer Software · 
      • 214 connections · 
      • Austria
      Mayo Takeuchi Location Austria Industry Computer Software Übersicht von Mayo TakeuchiEmpfehlungen 3 Personen haben Mayo Takeuchi empfohlen
      at.linkedin.com/in/mtakeuchi
      • Computer Software · 
      • 3 recommendations · 
      • 212 connections · 
      • Austria
      Mayo Takeuchi Location Austria Industry Computer Software Mayo Takeuchi's Overview Recommendations 3 people have recommended Mayo
      www.linkedin.com/in/mtakeuchi
    • Mayo Takeuchi's Gallery
      picasaweb.google.com/nekosasori
    • Mayo TakeuchiさんはFacebookを利用しています。Facebookに登録して、Mayo Takeuchiさんや他の知り合いと交流しましょう。Facebookは、人々が簡単 ...
      ja-jp.facebook.com/mayo.takeuchi1
    • Looking for Mayo Takeuchi of Boston, MA? Search our extensive people database to find anyone online, then reconnect with them at MyLife™.
      www.mylife.com/mayotakeuchi
    • マヨ タケウチ (MayoTakeuchi) is on Twitter. Sign up for Twitter to follow マヨ タケウチ (MayoTakeuchi) and get their latest updates
      twitter.com/MayoTakeuchi
    • MayoTakeuchi's Twibes Profile ... %IMG_START% id='img_%ID%' border="0" alt="%FROM_USER%" src="%PROFILE_IMAGE_URL%" onmouseover="_groups.ShowHoverMenu ...
      www.twibes.com/user/MayoTakeuchi?group=networkingwomen · Cached page
    • Sign Up Facebook helps you connect and share with the people in your life. ... Mayo Takeuchi
      www.facebook.com/people/Ayaka-Komatsu/1197918517
    • Sign Up Facebook helps you connect and share with the people in your life. ... Mayo Takeuchi
      www.facebook.com/people/Juhee-Kim/100000607334523
    • Daniel Hsu. Shannon Mcmillan. Devon Fowler. Omar Amin. Marcos Carvalho. Penka VM . Akira Amano. Alex Lam. Ben Mayer. Mayo Takeuchi. …
      www.yasni.de/daniel+hsu/person+information

About Mayo

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Professional: As "Senior Enterprise SEO Strategist" in IBM's Digital Marketing division, I provide consulting and training services for both internal and external clients. Formerly I was involved in Natural Language Processing, software localization, quality assurance and documentation authoring.
Personal: INTJ Nikkei Nisei ex-patriated Canadian who takes photographs and enjoys Baroque through late Classical music. The G+ page shares some of the "best of" photos.