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Showing posts with the label LinkedIn

What's in a Title?

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After nearly three years in this role, my title changed from "Web Effectiveness Analyst", which was deemed slightly cryptic, to "SEO Specialist", which I hope will not be associated with too many negative connotations (it doesn't, internally to my employer, at least). Those familiar with the fundamentals of SEO would know that the prominence and density of a targeted keyword matters in titles; be they in HTML files, PDFs, videos, or indeed, LinkedIn taglines. So far this year, however, my deliverables have shifted from traditional consultancy - which implicitly involves knowledge transfer - to more of a training role, which has meant explicitly and convincingly conveying SEO best practices to clients. As early as 2011 I'd begun to co-author best practices guidebooks for an external client (primarily operating as a B2C entity), and this month I used the second of such to create a customized curriculum in the form of a presentation and series of live de

How I syndicate web content

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Like most individuals who are working on establishing an online presence, I have multiple SNSs (social networking services) on which I wish to share content. The four main services that I use currently, along with my audience demographics are as follows: Twitter : mostly topics of professional interest or music, and breaking news, scientific articles and alma mater related newsbits. My twitter follower audience is still small and largely impersonal, which encourages me to be mindful that tweets may be mined publicly by anyone. Google+ : add to my preferred Twitter topics, photos that I've begun to upload to Picasaweb, which is primarily Vienna-related. On + my audience is academic and more professionally allied than on Facebook, with very little overlap. Facebook (The link to my FB profile is not publicly available, which was my deliberate choice): most of the above, plus the occasional "true status" - things on my mind that only actual friends would find of slight int