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Showing posts with the label SNS

Caveat googlers?

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Courtesy of article from  getlisted.org , circa 2010 Google has enjoyed mainstream use  as a verb , in English and Japanese ("ググる"). Furthermore, if Wikipedia is to be believed, people "google" things in Dutch, Korean, Portuguese, Russian, Spanish, and Turkish. However, a quick look at any of Google's portals shows that the company offers much, much more. Combining its various services with the perceived bias for presenting content with close allegations has led to my finding a recent article by Danny Sullivan . There he, in a nutshell, decries his company's having crossed an arbitrary line of what search engines are "expected" to do - objectively point to online content - and what it now (and increasingly) does: provide a biased subset of content that aligns with its business model. I'd found Mr. Sullivan's op/ed via an article posted to TechCrunch , which caught my eye due to its title: "Why we may no longer be able to trust Go

Every breath we take (Foursquare et al.)

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Approximate location of this blogger, give or take a few hundred metres After many months of dragging my feet, I joined Foursquare today. For those unfamiliar with it, this geo-social networking service allows a registrant user with a smartphone to download an application that makes it possible to easily "check in" to physical places. With tie-ins to Facebook and Twitter, it encourages users to publicly promote the businesses and services they prefer. This, in turn, is the incentive businesses value (endorsements) sufficiently to make offers to those who check-in to them. Truth be told, I'm not a particularly suitable user of such services as these. First, I'd rather not have my whereabouts documented online to this level of detail, even though I don't live alone (and thus, am not quite so susceptible to being burgled). Second, I'm an inconspicuous consumer - that is, I try to live frugally, and what I consider to be frivolous purchases mainly take

Correlation, Causation and SEO

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Much speculation abounds when it comes to reverse engineering which criteria are prioritized in search engine ranking algorithms. In the SEOmoz ranking factors summary  from this year, the correlation of higher page ranks to greater Facebook "like" numbers was noted. As my team lead (co-author of Audience, Relevance and Search - here's its companion blog ) and I discussed, it was clear that there was an implication that people were likely to interpret this correlation as causation - that is, cum hoc ergo propter hoc.  It's a very easy trap to fall into: thinking that we can rely on a quantifiable factor such as SNS-driven endorsement counts to predict how high up a SERP the page would be likely to be found. However, if one examines the use case scenario of a "popular" page, here's what I would easily envision happening: Something that is useful, very entertaining or plain memorable is published. News of its existence begins to virally spread - t

Initial thoughts on Google+, other SNS

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The New York Times covered Google+ recently, as did Reuters: their walk-through is worth a look, and has its funny moments too. Thanks to my MIT affiliation, I was one of the early adopter/invitees for this service, so I've had a day now to peruse its UI (by the time this post is published). Due to the aforementioned privilege, I was an early user of other Google services. For instance, I've had a Gmail account since summer of 2004, and it wasn't generally available until early 2007. Which is why I can vividly recall how Buzz and Wave flopped (although NYT lists Orkut as another instance of defeat, I understand it's still quite a popular SNS in Brazil). The Buzz functionality is still extant despite what some of my colleagues seemed to think: my tweets are forwarded to it along with my networkedblogs -driven automated blog post summaries. However, my audience on Buzz is 6, despite my Gmail contact list which exceeds 250. Speaking of SNS, Orkut, Friendster and My