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Showing posts with the label ppc

Google+ increasing its reach

Just about a week ago, it was announced that Blogger users may now mention either people or pages from Google+ in the same manner as within G+ itself. This would have been quite useful when I first promoted my  +Mayo Takeuchi Plus  page, which has now accumulated a good body of photographs. However, I cannot seem to cite myself, perhaps because I've linked this blog to my personal Google+ account and it would be self-serving? In the meantime, I've also added more G+ related widgets on this blog, including one that allows me to show thumbnails of people who have circled my personal account. Another button hopefully will encourage more people to circle my aforementioned Plus page. During my "day job" researching I'd also noticed that, although the follower/circle counts weren't up to date, that the PPC spots were also starting to make mention of sponsor pages on Google+. In an article " marriage of SEO and Social Media " (which likens this union

Is larger (PPC) better? Size matters, but... the #G+ strategy

After winding down from what still feels novel but is actually BAU (business as usual) for me today, I read an article which includes this passage: In testing for the ads, Google mentioned clickthrough rates were significantly higher than the previous 2/3 line sitelinks. One would argue that is hardly surprising givent he[sic] real estate that these new ads take up, and that in itself presents more interesting scenarios to SEO’s[sic] who are already under pressure with many of the changes Google has made to its search results set. Further more[sic] these results bear many similarities to those of the sitelinks already in place within organic search results. More real estate to PPC which this undoubtedly will mean, should mean yet more traction for PPC results, and less visibility on organic results potentially resulting in the following scenario - More advertisers using PPC as organic visibility is being throttled - Competition within both PPC and SEO significantly increasing