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Showing posts with the label web effectiveness

On my Twentieth Service Anniversary - a Retrospective

December 11th 2020, was my 20th anniversary since starting at IBM . I wasn't quite sure how to start this article: I just knew I wished to write something down.  Like many career IBMers, I've learned something - usually several things - every day, solved problems, made mistakes, helped others, been inspired, and sought out support from areas and people I didn't know existed in the matrixed yet siloed presence that is our employer. On balance I am grateful for much of my experiences, and especially for the people who I've gotten to know, respect, and care for. So, with apologies to non-IBMers who would be unfamiliar with the org structure (although I've otherwise tried to avoid internal jargon and initialisms) I dedicate this post to everyone I wish - and need - to thank. You all have been an important part of my life. The Facts: Life events My elopement in the autumn of 2000 to an Irish citizen, which led to my applying to multinationals based in Dublin, Ireland in

Web Personalization and SEO: the convergence of past and present roles

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When I moved countries, my role focussed on (though it wasn't strictly limited to) managing the web personalization ( p13n ) programme for my employer. This meant that there was pre-existing tooling that I had to promote to various internal adopters and webmasters, along with some supervisory work to maintain data. The succinct slogan I created to describe the aim of the programme was the following: To present the right content to the right audience at the right time. For various reasons, as of last year I joined the ranks of those already involved in what we call "Web Effectiveness" work. Here, usability and organic SEO are the main topics (with a side order of paid search optimization). It occurs to me that, in fact, that p13n slogan that I'd created can directly be applied to what I'm still doing. Sure, the tooling is different, and my stakeholders are also different. But there, the dissimilarities end. My team essentially helps web content owners to op