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Showing posts from April, 2013

What's in a Title?

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After nearly three years in this role, my title changed from "Web Effectiveness Analyst", which was deemed slightly cryptic, to "SEO Specialist", which I hope will not be associated with too many negative connotations (it doesn't, internally to my employer, at least). Those familiar with the fundamentals of SEO would know that the prominence and density of a targeted keyword matters in titles; be they in HTML files, PDFs, videos, or indeed, LinkedIn taglines. So far this year, however, my deliverables have shifted from traditional consultancy - which implicitly involves knowledge transfer - to more of a training role, which has meant explicitly and convincingly conveying SEO best practices to clients. As early as 2011 I'd begun to co-author best practices guidebooks for an external client (primarily operating as a B2C entity), and this month I used the second of such to create a customized curriculum in the form of a presentation and series of live de