An eclectic IT career: Mayo Takeuchi

An AI generated image I designed to represent an unfettered internet and a still youthful AI   Being a late Gen-Xer, I was an adolescent when the internet fundamentally disrupted most of the world's access to information. Its mainstream deployment gathered steam in the 1990s, starting with text based interactions between humans, the publishing of HTML formatted content, and gave rise to the usefulness of not only portable telephones, but devices with large screens, to wit, smart phones (Japan had led this technological invention, for reasons such as but not limited to having double-byte characters with bifold designs of phones with colour displays and beautiful ringtones. But this was around 2000-2005: then the iPhone arrived on the scene).  What I did not see these past 30-ish years, however, was governments and public services thinking through how to reach their voting constituents or their dependents. Nor, during my many years strategizing about search engine optimization,...

Although the engagement completed in 2013, I have the privilege of remaining on the admin list for one of my employer's Facebook page s. In the past day, my colleague was kind enough to note that due to a glitch, scheduled posts via HootSuite attribute me as the person creating them. This is in spite of my never having linked my HootSuite account to that page, although I do have it linked to my personal Facebook account. For full disclosure, while I'd considered personally sharing one or both of the stories below, I hadn't, nor had I used HootSuite to view or share them to my various social media channels (which in this case, would likely have been personal Facebook via Twitter , as well as LinkedIn and my Google Plus page ). Evidence A and B: If one is not an administrator of the Facebook page, however, this additional information is not disclosed - so had I chosen to keep my silence, very few people would be cognizant of the onset of this strange phenomenon. ...

Earlier this month, my work days were filled with the review of a relatively new page from my employer's Japanese presence. Specifically, it was to do with a significant acquisition from this past summer, and what it meant (and continues to signify) for our current and potential clients. A tremendous amount of investment used to be required, in traditional marketing models, to ensure that the public would become aware of such news. But in a social media driven world, strategy (and its optimized implementation) has become the key to successfully conveying the right message to the right subset of the populace. Customers generally think they know what they are looking for, and perform web based searches accordingly. However, there are several types of content available from the following types of sources: Traditional "broadcast" style content - that is, what businesses wish to convey to new and potential customers about their offerings. Anecdotal, social media driv...

Some months ago, I shared a meme to Facebook. It was a photo of a poster that said: "Before you use Facebook, send a text, tweet, or blog, THINK: T - is it true ? H - is it helpful ? I - is it inspiring ? N - is it necessary ? K - is it kind ?" "Think" also happens to be my employer's slogan since the 1920s (the Japanese translation is the imperative form rather than the infinitive, 考えよ). And as an INTJ, I both value and enjoy thinking (and perhaps over-thinking). Years ago I'd read about an abridged version of the acronym "THINK" - that is, it had omitted the "is it inspiring" criterion. Oftentimes since then, I'd found that my observations or insights meet only half to three quarters of the remainder of these criteria. As a result, perhaps I've become even more taciturn than in my youth - although even back then, I believed in the concept of "live and let live", which also meant I wouldn't try to med...

Just about a week ago, it was announced that Blogger users may now mention either people or pages from Google+ in the same manner as within G+ itself. This would have been quite useful when I first promoted my  +Mayo Takeuchi Plus  page, which has now accumulated a good body of photographs. However, I cannot seem to cite myself, perhaps because I've linked this blog to my personal Google+ account and it would be self-serving? In the meantime, I've also added more G+ related widgets on this blog, including one that allows me to show thumbnails of people who have circled my personal account. Another button hopefully will encourage more people to circle my aforementioned Plus page. During my "day job" researching I'd also noticed that, although the follower/circle counts weren't up to date, that the PPC spots were also starting to make mention of sponsor pages on Google+. In an article " marriage of SEO and Social Media " (which likens this union ...

Some months ago my team lead had mentioned trunk.ly to me. It's a social bookmarking service that aggregates links that the user has shared out via various social media services. As I often try to share web content that I find interesting but rarely spend the time either completing an in-depth perusal of said content, I've found the cumulative archive of what I've been tweeting and publishing via Google+/Buzz and Facebook to be most useful. At the least, it spares me the effort of maintaining browser-specific bookmarks and trawling through my Facebook profile export or tweet history. LinkedIn shares are also supported, but due to the way I cross-publish, I haven't bothered to use it. Furthermore, trunk.ly has a Top SEO Experts group , which I was able to join. Through it I can find not only the most up to date content that benefits me in my current role, but I can see via the number of shares, how popular or vetted the links have been. Now, if only I had the tim...