Posts

Showing posts from March, 2012

Build it as if they will come

Image
Building something though people may not immediately attend? Karlskirche in Vienna by night Last Friday, Search Engine Journal transcribed part of Matt Cutts' talk which pre-announced changes to Googlebot that will address "overly optimized" content: What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now. First, it's my impression th