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Showing posts with the label best practice

Using HootSuite for Facebook page posts: a mystery glitch?

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Although the engagement completed in 2013, I have the privilege of remaining on the admin list for one of my employer's Facebook page s. In the past day, my colleague was kind enough to note that due to a glitch, scheduled posts via HootSuite attribute me as the person creating them. This is in spite of my never having linked my HootSuite account to that page, although I do have it linked to my personal Facebook account. For full disclosure, while I'd considered personally sharing one or both of the stories below, I hadn't, nor had I used HootSuite to view or share them to my various social media channels (which in this case, would likely have been personal Facebook via Twitter , as well as LinkedIn and my Google Plus page ). Evidence A and B: If one is not an administrator of the Facebook page, however, this additional information is not disclosed - so had I chosen to keep my silence, very few people would be cognizant of the onset of this strange phenomenon.

How THINK is useful both as acronym and habit

Some months ago, I shared a meme to Facebook. It was a photo of a poster that said: "Before you use Facebook, send a text, tweet, or blog, THINK: T - is it true ? H - is it helpful ? I - is it inspiring ? N - is it necessary ? K - is it kind ?" "Think" also happens to be my employer's slogan since the 1920s (the Japanese translation is the imperative form rather than the infinitive, 考えよ). And as an INTJ, I both value and enjoy thinking (and perhaps over-thinking). Years ago I'd read about an abridged version of the acronym "THINK" - that is, it had omitted the "is it inspiring" criterion. Oftentimes since then, I'd found that my observations or insights meet only half to three quarters of the remainder of these criteria. As a result, perhaps I've become even more taciturn than in my youth - although even back then, I believed in the concept of "live and let live", which also meant I wouldn't try to med

Three Tips on Time Management

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A little over fourteen months ago I'd posted the predecessor to this post , where I touched upon the concept of multitasking. Now, over three months since my last post, I find myself on vacation, and finally able (and willing) to return my attention to this blog. I recently read a discussion by friends that mentioned that "the days are long, but the years are short". I've certainly found this to be the case also, for the client-facing work I've been involved with since August of last year. There are advantages to being obsessive, focused, and absorbed in any activity, I believe, but there are also unavoidable detractors, such as needing to use a timer or other externalized tooling to ensure that less engrossing tasks involved in daily living are still accomplished as required. So, here are three tips to avoid ending up like that (altogether uncomfortably identifiable) XKCD character. 1. Learn to accurately estimate task duration and effort. As the XK

Build it as if they will come

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Building something though people may not immediately attend? Karlskirche in Vienna by night Last Friday, Search Engine Journal transcribed part of Matt Cutts' talk which pre-announced changes to Googlebot that will address "overly optimized" content: What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now. First, it's my impression th

Is larger (PPC) better? Size matters, but... the #G+ strategy

After winding down from what still feels novel but is actually BAU (business as usual) for me today, I read an article which includes this passage: In testing for the ads, Google mentioned clickthrough rates were significantly higher than the previous 2/3 line sitelinks. One would argue that is hardly surprising givent he[sic] real estate that these new ads take up, and that in itself presents more interesting scenarios to SEO’s[sic] who are already under pressure with many of the changes Google has made to its search results set. Further more[sic] these results bear many similarities to those of the sitelinks already in place within organic search results. More real estate to PPC which this undoubtedly will mean, should mean yet more traction for PPC results, and less visibility on organic results potentially resulting in the following scenario - More advertisers using PPC as organic visibility is being throttled - Competition within both PPC and SEO significantly increasing

Time management thoughts, Part 1

I'd recently admitted to some friends that, ironically (and funnily enough) the topic of time management has been on my mind. The irony being that this post comes more than halfway through October, with the greatest gap in time that had transpired since the blog was launched in May. Here is a quote from the TV series "Bones", which has a protagonist whose behaviour I can relate to quite well. She's being interviewed by a bubbly morning chat show hostess in the following exchange: Courtesy of IMDB : Stacy Goodyear : I'm Stacie Goodyear and joining me on Wake Up, D.C. is Dr. Temperance Brennan. She is the author of the best-selling mystery novel "Bred in the Bone" and she's also - now tell me if I get this wrong - an anthropologist who works with the F.B.I. to solve crimes? Dr. Temperance 'Bones' Brennan : Yes, that's correct. I use the bones of people who have been murdered, or burned, or blown up, or eaten by animals or insects, or

Why I won't link to your blog

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Today I received the above comment, unsolicited, and after about two minutes' investigation I moved it into the Spam category. Here's a numbered list explaining why: Although my name is part of the blogspot domain I use, and promote in most places, the message addresses me as "Webmaster", which is possibly today's equivalent of "to whom it may concern". Actually, I have interchangeably experimented with the vanity URL provided to me via my alma mater, such as on Technorati and STC.org. The request is for cross-linking, which already devalues the proposition (as it's a "black hat" practice). If this person truly valued my blog, he would link to it without asking me to link to his. The request uses my domain, implying that it is a "keyword". I've blocked out the destination URL and the keyword he asked for (which, although partially reflecting his website address, was also far too generic to stand a chance at ranking well

How I syndicate web content

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Like most individuals who are working on establishing an online presence, I have multiple SNSs (social networking services) on which I wish to share content. The four main services that I use currently, along with my audience demographics are as follows: Twitter : mostly topics of professional interest or music, and breaking news, scientific articles and alma mater related newsbits. My twitter follower audience is still small and largely impersonal, which encourages me to be mindful that tweets may be mined publicly by anyone. Google+ : add to my preferred Twitter topics, photos that I've begun to upload to Picasaweb, which is primarily Vienna-related. On + my audience is academic and more professionally allied than on Facebook, with very little overlap. Facebook (The link to my FB profile is not publicly available, which was my deliberate choice): most of the above, plus the occasional "true status" - things on my mind that only actual friends would find of slight int

Bing's "SEO Fundamentals" are everyone's fundamentals

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  As a followup perhaps to the Bing/Yahoo! quality checklist, Searchenginejournal.com subsequently provided 18 points of what Bing expects web content publishers to implement for SEO . Well, it seems to me that all their advice applies equally as well for those aiming to optimize their web content for any search engine. I think perhaps that there should have been a disclaimer associated with point 1, which concerned the implementation of robots.txt and XML site maps. It's still my understanding that both of these files only provide a set of suggestions for search engines, and their parameters may not necessarily be obeyed by crawlers. Point 8, create an RSS feed, also may imply quite a few additional points, such as that new content is expected to be published with some frequency and that said feed can be easily subscribed to by those who may not know how to hack the URL (via point 11, enablement of social media). In fact, segmented audience studies have shown that the pu

The benefits of trunk.ly

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Some months ago my team lead had mentioned trunk.ly to me. It's a social bookmarking service that aggregates links that the user has shared out via various social media services. As I often try to share web content that I find interesting but rarely spend the time either completing an in-depth perusal of said content, I've found the cumulative archive of what I've been tweeting and publishing via Google+/Buzz and Facebook to be most useful. At the least, it spares me the effort of maintaining browser-specific bookmarks and trawling through my Facebook profile export or tweet history. LinkedIn shares are also supported, but due to the way I cross-publish, I haven't bothered to use it. Furthermore, trunk.ly has a Top SEO Experts group , which I was able to join. Through it I can find not only the most up to date content that benefits me in my current role, but I can see via the number of shares, how popular or vetted the links have been. Now, if only I had the tim

Personal thoughts on Twitter and follower counts

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... iff (if and only if) you appreciate my blog! Here I'd like document various thoughts concerning my journey in Twitter, which I joined in 2009. At first, I wasn't convinced that I would enjoy using it. Already feeling overwhelmed by the Information Age, I also noticed a lot of highly public yet personal (read: inappropriate or irrelevant for mass consumption) tweets as well as quite a lot of rude behaviour (ad hominem attacks). At the time of joining I had no Smartphone, and even now I have a severely minimalist data plan, so I don't tweet "on the go". Since I walk to work, checking the twitter stream on my commute is also fairly hazardous (although having said that, when I had a painful bus commute I relied on audio casts and preferred musical recordings stored in my iPod due to the ease with which I succumb to motion sickness.) As of today, mostly due to the aforementioned circumstances, I still only have a handful of tweets. More depressingly, I

5 Writing tips, or a response to "8 Essential Tips to better Content Writing"

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Here's the original blog post upon which I'm commenting. (A disclaimer: I've had no interactions with this author save the message I left for him on his blog. I also have no metaphorical axe to grind nor malice with which I'm replying (the apt expression in Japanese would be that I'm not "selling him a fight"). It's simply that I wish to present my critique on the actual 8 listed tips. I certainly agree with his opening paragraph.) Now, my response proper: I believe his 8 tips could be condensed into 5. Moreover, in my world they would be re-ordered as the following: Valuable This merges his "valuable" and "solution" tips, and is related to "relevance" too, in terms of what the audience expects to find on the site, topic-wise. Credible  Using vetted sources for information is an essential part of all academic writing; lend credence to one's own assertions whenever possible online, too. This also touches

Bing tests mixes of paid and organic results on SERPs

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I was distressed to read in Searchengineland that Bing is testing something similar to Google's SERP structure, where organic result lists are interrupted by paid entries, or compilations of "emphasized" content, often at the "fold" position (4th or 5th place, roughly halfway down the page). Distressed, yes, but not surprised - time will tell whether their trial run reveals that users pay attention to the faint labeling that indicates that a listing is an advertisement, but it seems well established already that the Google practice of placing sponsored links at the very top and to the right hand column in SERPs has led to its users learning to largely ignore the right hand area of the page , along with spending less viewing time on the very top of the main body as well. The presence of "search engine provider-preferred" content at the fold position, also means that listings that fall beneath this visual area are only likely to be noticed by visitor

How to pronounce Japanese - a simplified primer on its phonemes

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It's actually interesting to note that for much of the 20th century, many Japanese organizations like schools and some workplaces did participate in radio calisthenics . Even my Saturday morning language schools had them at the start of each school session. In any case, a recent meeting with a UK entrepreneur reminded me of another benefit to living on the European continent: my first name is almost never mispronounced any longer. If you wish to impress your Japanese colleagues or clients, I strongly recommend that you remember the following simple rules: There are only 5 pure vowels in Japanese, which are identical to the Italian vowels: from the way I pronounce (Canadian) English, the sounds are: A as in altruism, E as in elbow, I as in index, O as in olfactory and U as in ulna. The letter y can be seen preceding three of the vowels (ya や, yu ゆ, yo よ); it's always used as the consonant. Note: having received linking permission, here is  an audio file from a friend

Tips on business email authoring

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It occurred to me that next year marks twenty years since I first began to use email. Since then I've registered and deactivated well over a dozen addresses. Now I have ten active ones, most of which filter and forward mails into two inboxes: one business, and one personal. If I become more adept at tapping - or Swyping - perhaps I'd want to use my smart phone for most personal communiqués. However, I think it will take considerable time before becoming comfortable using "text message orthography" in business contexts, including instant messaging. This is why I'm not even going to address the basics of formal writing rules such as capitalization, punctuation, and writing out words fully, in the following tips. Use the subject line effectively: differentiate and justify why you're sending the email by summarizing its primary topic clearly. I'd also recommend attempting to be concise at the same time, but it would be somewhat hypocritical of me to d

Where on-page SEO and essay writing practices coincide

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Casting my mind back to (well) over a decade ago, I still remember being taught some principles of short essay writing: The title should reflect the primary topic. As with well-formed markup language (HTML, XML), the opening and closing sentences should summarize the topic, assertion or opinion.  Each of the middle paragraphs should cover interrelated ideas that expound upon the main topic, and be ordered logically, building upon the prior paragraph. Boldface and italics can emphasize important points, though they should be used sparingly. In looking at Google's algorithm for keyword density and prominence factors, we see that they seem to expect these exact best practices in every web page in order to determine what the topic is for said page: The <title> and <h1> tags should contain the primary keyword - the prominence is also dependent upon overall length of the text strings, and the position in which it occurs. The keyword should occur in the first and closi

Tips on taking meeting minutes

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I've seen my share of enigmatic meeting minutes, which usually consist of enumerating topic headings that may or may not be attributed to the speaker(s) involved. I'd always believed that the purpose of minutes was to accurately and thoroughly capture the proceedings of meetings such that those absent could, at minimum, understand the salient points of what transpired. Thus it surprises me to see examples that read like cue cards where, clearly, one had to be there to even get an inkling (to have the slightest clue) of what the meeting was about. Here are my best practice suggestions, therefore, to create minutes that are indeed useful and worth sending to others: Take notes that will jog your own memory, while others are speaking. Specific techniques would vary by individual; I usually take full sentence quotes because I'm able to type quickly enough. While taking the rough notes, focus on action items, decisions, or points that pertain to any subsequent meeting

Colours of the SEO "Hats"

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I have found  a site  that contained a quote that I agree with:  Search engine optimization is just a means to help distribute your message. Nothing more, nothing less. Calling search engine optimization unethical is similar to calling creating a website or printing a newspaper unethical. When I started in the Web Effectiveness role just over a year ago, the concept of white and black hat practices also became part of my consciousness. The Wikipedia article  on white vs. black hat also mentions the existence of grey hat techniques, which implies that instead of a dichotomy, there in fact exists a continuum of optimizing measures, where web pages can be boosted in SERP (search engine result page) rankings. This leads me to believe that there is no such thing as pure white or black practices in SEO, only shades of grey . Search engine ranking algorithms are not just multi-layered and complicated, but also ever changing. I would describe black hat practices as not so much ways to contr

Interjection abuse in speech

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One of my numerous, albeit fairly minor, peeves concerns when someone who "has the floor" (for the non-native English speakers, this equates to "is in the position to be speaking" or "is commanding the audience's attention") chooses to use interjections in a noticeably frequent way. It's a technique we often use to buy thinking time, rather than pausing long enough to fully formulate sentences prior to delivering them. A couple of common ones in my experience are "at this point in time" instead of just saying "now" and "you know". The second example is one I've used on occasion (much to my chagrin), usually when trying to rephrase a point to be made. In German, it seems that the equivalent phrase I hear most often is a  translation of the Latin "id est" or "i.e."; " das heißt" . Another one I used to hear discomfitingly frequently was "to be perfectly honest with you". Af

Part 2 of Cross-cultural communication conundrums (conundra)

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Thank you for your patience, dear readers: here's the awaited English interpretation of the Hiberno-English example I gave in my earlier post , for those who didn't try going to places like the Irish slang dictionary site to look things up: " Oh be the hokie : my laptop was banjaxed . I felt so knackered after trying to fix it that when I met yer wan on the footpath by Mssrs ., I could barely say  how'ya ." " For goodness' sake : my laptop was severely damaged . I felt so exhausted after trying to fix it that when I met that human female (of any age) whose name I've forgotten on the sidewalk by my local pub (you know where it is) , I could barely greet her ."  Actually, the interjection  (which could also be interpreted as "for crying out loud" etc.) wasn't something heard frequently, and is from a prior generation. As well, footpath is arguably UK in origin. I noticed also from the dictionary site I found, that UK Eng