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Finding the sweet spot for content and social media driven strategy

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Earlier this month, my work days were filled with the review of a relatively new page from my employer's Japanese presence. Specifically, it was to do with a significant acquisition from this past summer, and what it meant (and continues to signify) for our current and potential clients. A tremendous amount of investment used to be required, in traditional marketing models, to ensure that the public would become aware of such news. But in a social media driven world, strategy (and its optimized implementation) has become the key to successfully conveying the right message to the right subset of the populace. Customers generally think they know what they are looking for, and perform web based searches accordingly. However, there are several types of content available from the following types of sources: Traditional "broadcast" style content - that is, what businesses wish to convey to new and potential customers about their offerings. Anecdotal, social media driv